Tanganica

Learn how to run campaigns on Bing with Tanganica. This article explains the available ad formats — Performance Max, Shopping, and Dynamic Search Ads — and highlights their main benefits…

Campaigns on Bing

Why Tanganica campaigns also show ads on your brand name searches by default, how such orders are charged and how to exclude them on request.

Brand searches in your campaigns

Learn how campaigns work in Tanganica.com. This article explains that ads run through Tanganica’s accounts for optimal performance, can complement your own campaigns, and benefit from Google CSS discounts.

How campaigns in Tanganica.com work?

Learn how long it takes to launch campaigns in Tanganica. This article explains the approval process, typical timelines, and what to do if your campaigns or products stay pending.

How long does it take to launch a campaign?

Google campaigns with Tanganica: Performance Max, Shopping and Dynamic Search Ads, what each format does and its benefits for online stores.

Campaigns on Google

Learn how to run Meta campaigns with Tanganica. This article explains how ads on Facebook and Instagram work using the Advantage+ format that automatically promotes your products.

Campaigns on Meta (Facebook and Instagram)

What the learning phase in campaigns is, how long it lasts according to Google, Meta and Microsoft, and what restarts it.

What is Learning phase in Campaigns?

What logos, images and ad texts you need to upload for Google and Bing campaigns in Tanganica, and how AI can help generate them.

Campaigns assets requirements

How to switch from automatic to manual campaign budgets in Tanganica, fill in billing details and top up credit.

How to set custom campaign budgets?

Yes. Thanks to our CSS partnership with Google, Tanganica campaigns and your agency's campaigns do not bid against each other, so your CPC does not go up and a second…

Can I manage campaigns in Tanganica even if I have my own campaigns?

Thanks to our CSS partnership with Google, Tanganica campaigns run alongside your existing or agency campaigns without raising your CPC, and a second independent bidding system reaches auctions and products…

I already have my campaigns and I'm afraid that it will compete with Tanganica campaigns.

Ad spend in Tanganica grows automatically once the target COS is met. You can raise it by adjusting the COS, adding ad formats or products.

How do I increase my daily advertising spend in Tanganica?

Learn what Criteo dynamic retargeting is, how it works in Tanganica, and what requirements must be met to access this advertising format.

Campaigns on Criteo

Learn how to use AI when creating campaigns in Tanganica. This article explains how AI can automatically generate ad texts and images to save you time.

AI in campaign creation

This article explains additional rules used to validate text inputs. These checks help ensure texts comply with advertising platform policies and maintain professional quality.

Text validation rules

Everything you need to prepare before launching your first Tanganica ad — from uploading products to checking your store.

Setting Up Your First Campaign

How to choose images and write headlines and descriptions for Performance Max so the campaign has something to work with.

Assets and ad copy that make Performance Max work

Ad images come either from your product feed or from the Performance Max assets you upload in the app. Where to change each of them.

How to change an image in your ads

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 Detailed information about campaigns in Tanganica

Campaigns

Create a custom design with text, images, and links

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