Criteo is an advertising platform focused on dynamic retargeting. It automatically shows personalized ads with products that users previously viewed on your online store across websites in the Criteo network.
The goal of Criteo dynamic retargeting is to bring users back to your store and help them complete their purchase. Ads are generated dynamically based on user behavior, such as viewed products, categories, or abandoned carts, and use your product feed.
Criteo in Tanganica
You can find the Criteo advertising system in the Campaigns section in Tanganica.
Currently, this feature is available in a test (beta) version. This means it is not fully accessible to all users yet.
If you meet the required conditions, you can submit a request for this advertising format. We will then review it internally and test the setup together with you.
This beta version serves as preparation for a future full release, allowing us to verify performance and functionality first.
Minimum requirements
To apply for Criteo dynamic retargeting, you must meet the following conditions:
Monthly traffic of at least 50 000 unique users
Monthly advertising budget of at least 5 000 EUR.
If you decide that your online store meets these conditions, you can request access directly from the Criteo campaign section in the app.