Criteo is an advertising platform focused on dynamic retargeting. It automatically shows personalized ads with products that users previously viewed on your online store across websites in the Criteo network.
The goal of Criteo dynamic retargeting is to bring users back to your store and help them complete their purchase. Ads are generated dynamically based on user behavior, such as viewed products, categories, or abandoned carts, and use your product feed.
Criteo in Tanganica
Criteo is currently in a test (beta) phase, so it is not available to every store yet. We select stores for the test based on the minimum requirements below. To send a request:
In the left menu, open Campaigns, select the Criteo tab at the top and click I'm interested in dynamic retargeting.
A confirmation "Thank you for your interest!" briefly appears. The button then stays the same, and that is fine. We have your request and you don't need to send it again.
We review your request. If we select you for the test, we will get in touch with the next steps.
Criteo campaigns currently run outside the Tanganica app, so you won't see them in the Campaigns section even after approval.
Minimum requirements
To apply for Criteo dynamic retargeting, you must meet the following conditions:
Monthly traffic of at least 50 000 unique users
Monthly advertising budget of at least 5 000 EUR
If your store doesn't meet these requirements yet, we can't approve the request. What to do if approval hasn't come yet is explained in the article Why don't I have approved access to ChatGPT Ads or Criteo yet?