In Tanganica, you can advertise directly inside ChatGPT conversations. Your ad appears as a card below the assistant's answer, at the moment a user is looking for something relevant to your offer.
We offer two ad formats:
Brand campaign: a single ad built from a headline, a short description and one image, displayed as a card in the conversation
Product campaign: ads generated directly from your product feed, with no creative work needed on your side
You can run one format or both at the same time. Running both gives the system more room to show your store across different types of conversations.
Testing phase and how to get access
ChatGPT campaigns are currently in a testing phase, so they are not available to every store straight away. Access works like this:
In the section with advertising platforms, you will find the ChatGPT Ads tab with a short description and an I'm interested button.
Click the button to send us your request.
We review your request. If your store is selected for the test, the ChatGPT campaigns section is unlocked in your account and you receive an email letting you know it is available.
You then set up the campaign yourself using the guide. You can choose a Brand campaign, a Product campaign or both. The minimum daily budget is 25 EUR.
Brand campaign
A Brand campaign promotes your store as a whole rather than individual products. The ad is one card made up of three elements that you upload in the application.
What you upload
Headline: 3 to 50 characters
Description: 1 to 100 characters
Image: one image
All three have to be uploaded before you launch the campaign. Without them the campaign has nothing to display.
How to prepare the assets
Say what you offer: make it immediately clear what your store sells and why it is useful.
Let the description add something new: it should expand on the headline, not repeat it.
Keep it concrete: specific, benefit focused wording works better than general marketing claims.
Keep the image simple: a clear, uncluttered visual that matches the message of the ad.
Product campaign
A Product campaign advertises straight from your product feed. Products are shown with their image, title, price and your brand, so no creative assets are prepared and no ad texts are written. Everything comes from the feed.
This is the easier format to start with, because the only thing you need to prepare is your return policy.
Return policy is required
Before you launch a Product campaign, your return policy has to be filled in.
You are asked for the return policy when you launch the campaign, and it is then stored in your store settings, so you only fill it in once.
What you need before you start
Approved access to the ChatGPT campaigns test
Advertising credit on your account
An active Tanganica Pixel, so orders can be measured
A processed product feed
A return policy for a Product campaign
A headline, a description and an image for a Brand campaign
Credit, the Pixel and the feed are the same conditions that apply to the other advertising channels in Tanganica. The return policy and the creative assets are specific to ChatGPT campaigns.
Budget
The daily budget for ChatGPT campaigns is always set in euros, regardless of the currency your store uses.
Range: 25 to 500 EUR per day
Default: 25 EUR per day, which is also the minimum and applies when you do not set your own amount
The daily budget works as an average rather than a fixed daily cap. Spend on an individual day can be higher or lower.
Benefits
A new source of customers: your store reaches users inside ChatGPT conversations, where your competitors are not yet present in large numbers.
Earlier in the shopping journey: ads appear while users are asking for advice and comparing options, not only when they already know what they want.
Minimal setup: a Product campaign runs entirely from your feed, with no creative assets needed.
Full control over spend: you set the daily budget yourself and can change it at any time.
Who are ChatGPT campaigns suitable for?
ChatGPT campaigns work as an addition to your existing channels rather than a replacement, so we recommend running them alongside your Google campaigns.
A Product campaign is the easier start for any online store with a processed feed. A Brand campaign makes sense once you have a headline, a description and an image that represent your store well.