Advertising credit is the balance you use to fund campaigns in Tanganica. Without credit, campaigns cannot run and your product feed is not processed. All credit-related settings are managed in the Top Up Credit tab, which is a separate section in the main menu.
New account: the app opens after the first top-up
After registration, the setup wizard takes you through setting up your store. You get into the app itself (campaigns, statistics, settings) after your first advertising credit top-up. The minimum top-up is €50 (CZK 1,000 for accounts in Czech crowns); for the first month we recommend €200 (CZK 5,000). Unused credit that you deposited yourself will be refunded on request, see How to withdraw (refund) the remaining credit?.
How to top up credit
Go to the Top Up Credit section in the main menu. Choose the amount you want to add and select your preferred payment method — bank transfer, payment card or automatic top-up. We recommend setting up automatic top-up so your campaigns never stop due to insufficient balance.
Credit and your product feed
Your product feed is processed only after you have topped up your advertising credit and only when at least one campaign is switched on. Without credit the feed stays unprocessed and campaigns cannot start, even if the feed URL is correct and worked before.
We process the feed once a day, overnight, not right after you top up. In practice:
New account (first launch): after topping up, the feed is processed the following night and your campaigns then go through approval by the advertising platforms, which usually takes 1–3 business days, see How long does it take to launch a campaign?
Your credit ran out: after topping up, the feed is processed the following night and your campaigns switch back on by themselves the next day, so you don't need to start them manually.
Credit belongs to each store
Each online store in your account has its own advertising credit, a separate wallet. Credit cannot be transferred between stores, not even between stores in the same country or the same account. If you stop advertising with a store, we'll refund the unused credit to you as a credit note on request.
Consumption overview
In the Top Up Credit section, open the Consumption Overview menu. It has three views:
Credit Usage: a detailed overview of how credit was used in the app and where it was drawn from. Only this view can be exported as a CSV file.
Bonuses and compensation: bonus credits from Tanganica (for example for referring a new user) and refunded service fees for cancelled orders (compensation). How to request a fee refund is described in the article Service fee refund.
Ads: an overview of credit drawn for ads running in Tanganica.
How credit is drawn
Your credit is drawn for two things:
Ad spend — clicks and impressions through ads running in Tanganica on Google, Meta and Microsoft. Product and text ads on Google and Microsoft are charged per click, Performance Max mostly per click (YouTube video placements per impression), and Meta ads per impression.
Tanganica fee — 5% of the value of orders brought through ads running in Tanganica (excluding VAT and shipping), based on last-click attribution with a 30-day window.
This means credit can be drawn even after a campaign is paused — every order completed within 30 days of a click is attributed to that campaign and the fee is deducted.
You control the total budget by how much credit you top up. The spending itself is automatic: Tanganica distributes the credit across your campaigns and optimises how it is spent. Tanganica Premium subscribers can set a daily spend limit, but this setup is not always suitable, so we recommend leaving spending on automatic.
Credit can also be drawn for AI features. If you have a premium subscription and exhaust your prepaid credits, you will be asked whether you want to use advertising credit for further use of the features.
Recommended starting credit
For the first month we recommend topping up €200 (CZK 5,000 for accounts in Czech crowns). This gives your campaign enough data to complete the learning phase and after 30 days you will have results that can be meaningfully evaluated.