Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. Here’s a simple step-by-step guide to find it and upload it into our app.
1. Getting the URL of your product XML feed
A product XML feed is a file that contains your product data (name, price, stock availability, images, etc.).
👉 Shoptet automatically generates a feed for Google Shopping directly in the admin panel.
A typical feed URL looks like this:
Where to find the feed?
Log in to your Shoptet admin.
In the left menu, go to Integrations → XML feeds.
Find Google Shopping and copy the feed URL.
❗ NOTE – secured feed with hash
Sometimes your XML feed is secured and requires a hash to access it.
How to check if your feed is protected?
In Shoptet admin, go to Integrations → XML feeds.
Open the Security tab.
If the feed is protected, you’ll see your unique hash key.
Make sure the first checkbox in the security settings is unchecked – otherwise, the feed won’t be accessible even with a hash.
How to use the hash?
If your feed is secured, add the hash at the end of the feed URL in this format:
Paste this updated feed URL into the Tanganica app.
2. Uploading the feed URL to the Tanganica app
Once you have your feed URL:
Copy the link.
Paste it into the designated field in the app.
Confirm.
✅ Done! If the feed is valid and in the correct format, your products will start loading into the app.
3. What to do if you get an error?
The feed is not in the correct format (must be XML, not CSV or JSON).
Some required fields are missing or incorrectly structured (e.g., wrong prices or categories).
The feed URL is incorrect or inaccessible.
The first checkbox in the Security tab is still ticked.
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your Shoptet e-shop:
1. Log in to your Shoptet admin
In the left menu, go to Appearance & Content → Theme Editor.
Click on the HTML code tab.
2. Add the Tanganica Pixel
Copy the code below and paste it into the Header section:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
3. Save changes
Click Save in the top right corner.
❗ After saving, test in Tanganica to confirm the Pixel is installed correctly.
Troubleshooting if Pixel is not detected:
Make sure the code is placed in the Header section.
Check for typos or missing parts of the code.
Confirm you saved all changes.
Verify that your e-shop pages are loading properly.
👉 Still having trouble? Contact our support — we'll be happy to help! 🚀