Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. PrestaShop does not generate this feed by default, but you can easily create it with available modules. Here’s how to check if you already have one, or how to generate a new feed and upload it into our app.
1. Do you already have a product XML feed?
A product XML feed is a file that contains your product details (name, price, stock availability, images, etc.).
Before creating a new feed, check if you already generated one using a module. If you already have a product feed, simply copy the URL and paste it into our app — no need to create a new one.
How to check if you have a feed?
Log in to your PrestaShop admin.
In the left menu, go to Modules → Module Manager.
Check if you have any module installed for generating XML feeds.
If you do, open it — most likely, your feed is already generated and ready to use.
👉 If you don’t have a feed yet, continue with the steps below to install a module.
2. How to create a product XML feed?
Step 1 – Install the XML Feeds Pro module
In the left menu, go to Modules and search for the XML Feeds Pro module.
For XML Feeds Pro, click Install and then Configure.
Step 2 – Create a Google Shopping feed
Open the XML Feeds Pro module and click Add new feed.
Select Google and create the product feed.
Open the feed to see its URL to copy, for example:
https://www.myshop.com/en/module/xmlfeeds
3. Uploading the feed URL to the Tanganica app
Copy the URL of your product feed.
Paste it in the setup guide in the Upload your products step (after you finish the guide, in Settings).
Click Continue.
✅ Done! If the feed is valid and in the correct format, your products will start syncing into the app.
4. What if you get an error?
Wrong format → Feed must be XML, not CSV or JSON.
Invalid data → Some fields may be missing or incorrect (e.g., prices, categories).
Invalid URL → Try opening the feed URL in your browser. If it doesn’t show an XML file, check your module settings.
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your PrestaShop store:
📷 Step-by-step guide with screenshots: Add the tracking code to PrestaShop. You can also send this link to your developer.
1. Install the module for adding code
You can easily add the Pixel using the Custom HTML Head Tags module.
Log in to your PrestaShop admin.
In the left menu, go to Modules → Module Catalog.
Search for Custom HTML Head Tags.
Select the module, click Install, then Configure.
2. Add the Tanganica Pixel code
Open the Custom HTML Head Tags module settings.
Find the field for custom HTML code in the head section of your site.
Paste the following code:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Save the changes.
❗ After saving, click Run the test at the end of the Add the tracking code step in the setup guide. Your store opens in a new window and you can close it after a few seconds. After you finish the guide, you can also run the test in Settings → Tracking code.
Troubleshooting if Pixel is not detected:
Make sure the code is placed in the head section.
Check that the code has no typos or invalid characters.
Verify you saved all changes.
Ensure your store pages are fully functional.