Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. Here’s a simple guide to find it and upload it into our app.
1. Getting the URL of your product XML feed
A product XML feed is a file that contains your product details (name, price, stock availability, images, etc.).
👉 Upgates creates a Google Shopping XML feed via the Google add-on directly in the admin panel.
A typical feed URL looks like this:
Where to find it?
Log in to your Upgates admin.
In the left menu, go to Add-ons and search for Google. If it is not active yet, activate it.
Open the Google add-on and activate the product export in the Google Shopping section.
The feed URL then appears directly in the Google Shopping section (product export).
Copy this product XML feed URL.
2. Uploading the feed URL to the Tanganica app
Copy the URL of your feed.
Paste it in the setup guide in the Upload your products step (after you finish the guide, in Settings).
Click Continue.
✅ Done! If the feed is valid and in the correct format, your products will start syncing into the app.
3. What if you get an error?
The feed is not in the correct format (must be XML, not CSV or JSON).
Some required fields are missing or incorrect (e.g., prices or categories).
The feed URL is invalid or not accessible (try opening it in your browser).
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your Upgates store:
📷 Step-by-step guide with screenshots: Add the tracking code to Upgates. You can also send this link to your developer.
1. Log in to Upgates admin
In the left menu, go to Add-ons → Custom conversion codes.
2. Add the Tanganica Pixel code
In the section Codes placed on all pages, paste the code into the field Code is placed between <head> and </head>:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Save your changes.
❗ After saving, click Run the test at the end of the Add the tracking code step in the setup guide. Your store opens in a new window and you can close it after a few seconds. After you finish the guide, you can also run the test in Settings → Tracking code.
Troubleshooting if Pixel is not detected:
Check that the code is correctly placed between <head> and </head>.
Make sure you saved all changes.
Verify your e-shop pages are fully functional.