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Connecting with Webnode

Here you'll find guides on how to get your product feed and how to set up the tracking pixel. The feed uploads your products to Tanganica, and the pixel then tracks your ad performance and unlocks advanced features.

Set up your product feed (XML)

To advertise your products, we need your product XML feed in Google Shopping format. Webnode automatically generates this feed directly in the admin panel. Here’s how you can find and upload it into our app.


1. Get the product XML feed URL

A product XML feed is a file containing details about your products (name, price, stock availability, images, etc.). On Webnode, the feed is automatically generated in the correct format. The URL usually looks like this:

Where to find it:

  1. Log in to your Webnode shop admin.

  2. In the top menu, go to Store Settings.

  3. From the list, select Product Feed or Shopping Comparators.

  4. Find Google Merchant Center and click Settings.

    • If the service is already active, your feed should already be generated.

    • If it’s inactive, click Edit, switch the status to Active, and save.

    • After saving, the feed URL should be created automatically.

👉 If you don’t see the feed immediately, refresh the page or wait a few minutes for Webnode to process the change.


2. Upload the feed URL to the Tanganica app

  1. Copy the feed URL.

  2. Paste it into the designated field in our app.

  3. Confirm.

✅ Done! If the feed is valid and correctly formatted, your products will start syncing into the app.


3. What if you get an error?

  • Wrong format → The feed must be XML, not CSV or JSON.

  • Invalid structure → Some fields may be missing or incorrect (e.g., missing prices or categories).

  • Invalid URL → Try opening the feed in your browser. If it doesn’t load XML, check your settings in Webnode.

Activate the Tanganica Pixel

The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your Webnode store:

1. Log in to Webnode admin

  • Open your e-shop project.

  • In the top bar, click Settings.

  • In the left menu, go to Website settings → Header and footer.

2. Add the Tanganica Pixel code

  • In the HTML code for header field, paste the following code:

<!-- Tanganica pixel -->

<script>(function(w,d,s,l,i){w[l]=w[l]||[];

w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});

var f=d.getElementsByTagName(s)[0],j=d.createElement(s),

dl=l!='dataLayer'?'&l='+l:'';j.async=true;

f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>

<!-- End Tanganica pixel -->

  • Save and publish changes.

❗ After publishing, test in Tanganica to confirm the Pixel is working correctly.

Troubleshooting if Pixel is not detected:

  • Check that you saved and published all changes.

  • Webnode may restrict custom scripts unless you’re on a paid plan → make sure you use the paid version.

  • Verify the code has no typos or invalid characters.

  • Ensure your store pages are fully functional.

👉 Still having trouble? Contact our support — we'll be happy to help! 🚀

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