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Connecting with Squarespace

Here you'll find guides on how to get your product feed and how to set up the tracking pixel. The feed uploads your products to Tanganica, and the pixel then tracks your ad performance and unlocks advanced features.

Set up your product feed (XML)

To advertise your products, we need your product XML feed in Google Shopping format. Squarespace doesn’t generate an XML feed by default, but you can easily create one using an extension. Here’s how to set it up and upload it to our app.


​1. Get the URL of your product XML feed

A product XML feed is a file that contains your product data (name, price, stock, images, etc.). Squarespace itself doesn’t offer direct XML export, but you can use GoDataFeed — an official extension for Squarespace that lets you create and automatically update product feeds for Google Shopping and other channels.

Step 1 – Install the extension

  1. Go to Squarespace Extensions.

  2. Search for GoDataFeed.

  3. Click Connect to Site.

  4. Create a GoDataFeed account.

  5. Confirm the connection to your Squarespace store and grant access to your products.

Step 2 – Create a Google Shopping feed

  1. In the GoDataFeed dashboard, open the Feeds tab.

  2. Click Add → select Google Shopping.

  3. Complete the feed setup and save it.

Step 3 – Get your XML feed URL

  1. In GoDataFeed, go to Feeds and select the feed you created.

  2. In the left menu, click Settings.

  3. Under General Settings:

    • File Name → e.g., product-feed.xml

    • File Format → XML

    • Leave other options (compression, encoding) as default.

  4. Save your settings.

  5. Under Feed Pull, click Create feed URL.

  6. Copy the generated public XML feed link.

2. Upload the feed URL to the Tanganica app

  1. Copy your feed URL.

  2. Paste it into the designated field in our app.

  3. Confirm.

✅ Done! If the feed is valid and in the correct format, your products will start syncing into the app.


​3. What if you get an error?

  • ❌ Wrong format → The feed must be XML, not CSV or JSON.

  • ❌ Invalid structure → Some fields may be missing or incorrect (e.g., prices or categories).

  • ❌ Invalid URL → Open the URL in your browser to confirm it loads an XML file.

Activate the Tanganica Pixel

The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your Squarespace store:

1. Log in to Squarespace admin

  • In the left menu, go to Website → Pages.

  • Scroll to Utilities → Website Tools.

  • Click Code Injection.

2. Add the Tanganica Pixel code

  • In the Header section, paste the following code:

<!-- Tanganica pixel -->

<script>(function(w,d,s,l,i){w[l]=w[l]||[];

w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});

var f=d.getElementsByTagName(s)[0],j=d.createElement(s),

dl=l!='dataLayer'?'&l='+l:'';j.async=true;

j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;

f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>

<!-- End Tanganica pixel -->

  • Save the changes at the top left.

❗ After saving, test in Tanganica to confirm the Pixel is working correctly.

Troubleshooting if Pixel is not detected:

  • Make sure the code is added in Code Injection → Header.

  • Squarespace may restrict custom scripts on free plans → ensure you’re on a paid version.

  • Verify all changes were saved.

  • Check for typos or invalid characters in the code.

  • Ensure your store pages are fully functional.

👉 Still having trouble? Contact our support — we'll be happy to help! 🚀

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