Tanganica

Learn what COS (Cost of Sales) means, how it’s calculated, and what it tells you about your ad efficiency — helping you understand the balance between ad spend and generated…

What is COS?

Find out what to do if your campaigns underperform — from reviewing ad formats and adjusting budgets to checking your target COS and improving creatives. Learn when to optimize settings…

What to do if you have bad performance of your campaigns?

This guide explains where to find campaign performance data and what key metrics mean — including generated and assisted revenue, total expenses, COS, clicks, visits, and conversion rates — to…

Campaign statistics

Discover how to analyze Category Statistics in Tanganica to see which product categories drive the most sales and revenue. Learn what key metrics mean and how to use them to…

Statistics of Categories

See where your orders come from and how Tanganica contributes to sales. Learn what key metrics and labels mean to better understand attribution and optimize your marketing performance.

Statistics of orders (Sources of orders)

Analyze which products generate the most sales and revenue — and how much Tanganica ads contribute. Learn how to sort, filter, and export product data to optimize pricing, stock, and…

Statistics of Products

See where your website visitors come from, how they convert, and which channels drive the most value. Learn how to analyze traffic sources, user activity, and trends to optimize your…

Statistics of Website traffic

Learn what factors influence the ideal target COS (Cost of Sales) for your campaigns. This article explains how business goals and profit margins affect your COS settings and where to…

What target COS should I set?

Learn how to set or adjust your target COS (or ROAS) in Tanganica. This article explains how to use the COS slider, what the values mean, and why consulting a…

Set target COS (ROAS)

earn what information you’ll find in the Dashboard. This article explains campaign statistics, product status, event tracking, and tips for improving performance and lowering COS over time.

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