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Why is there difference between Google Analytics 4 and Tanganica statistics?

Learn why Tanganica and Google Analytics 4 may show different results. This article explains key differences in tracking, attribution, and setup, and how to fix discrepancies.

After switching to Tanganica Pixel, you may notice differences compared to Google Analytics 4 (GA4) or your e-commerce platform. The most common reasons are:

  • Order value – Tanganica Pixel tracks orders without VAT, shipping, and extra fees.

  • Attribution model – Tanganica uses Last Click, while GA4 uses Data-Driven attribution.

  • Cookie consent – Stricter or misconfigured cookie bars can block tracking events.

  • Technical setup – Incomplete Pixel installation, incorrect DataLayer, or wrong event tagging.

👉 What to do if you see differences?

If you notice discrepancies, please contact us — we’ll help you optimize your setup so the data matches as closely as possible, giving you reliable analytics.

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