After switching to Tanganica Pixel, you may notice differences compared to Google Analytics 4 (GA4) or your e-commerce platform. The most common reasons are:
Order value – Tanganica Pixel tracks orders without VAT, shipping, and extra fees.
Attribution model – Tanganica uses the “Last click excluding direct visits” model in combination with assisted conversions (Tanganica Data-driven), while GA4 uses its own Data-Driven attribution.
Cookie consent – Stricter or misconfigured cookie bars can block tracking events.
Technical setup – Incomplete Pixel installation, incorrect DataLayer, or wrong event tagging.
👉 What to do if you see differences?
If you notice discrepancies, we’ll help you optimize your setup so the data matches as closely as possible, giving you reliable analytics.