Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. Wix does not generate this feed by default, but you can easily create one using the LitCommerce app. Here’s how to check if you already have one, or how to generate and upload it into our app.
1. Do you already have a product XML feed?
A product XML feed is a file that contains your product details (name, price, stock availability, images, etc.).
Before creating a new feed, check if you already generated one with an app. If you already have a feed, simply copy the URL and paste it into our app — no need to create a new one.
How to check if you already have a feed:
Log in to your Wix admin.
In the left menu, go to Apps → Manage Apps.
Check if you already have an app installed for generating XML feeds.
If yes, open it — most likely, your feed has already been generated and you can copy the feed URL.
👉 If you don’t have any XML feed app installed, follow the steps below to create one.
2. How to create a product XML feed?
Step 1 – Install the LitCommerce app
Log in to your Wix admin.
In the left menu, go to Apps → App Market.
Search for the LitCommerce XML Feed, CSV Feed app and add it to your site.
Step 2 – Create a Google Shopping feed
Open the LitCommerce app and add a new feed.
Select Google Shopping as the sales channel and go through the required settings.
Click Export and activate the feed.
Once activated, the URL appears for you to copy, for example:
https://feeds.litcommerce.com/1d14e3eaa23wdhjbhwdb56
3. Uploading the feed URL to the Tanganica app
Copy the URL of your product feed.
Paste it in the setup guide in the Upload your products step (after you finish the guide, in Settings).
Click Continue.
✅ Done! If the feed is valid and correctly formatted, your products will start syncing into the app.
4. What if you get an error?
Wrong format → Feed must be XML, not CSV or JSON.
Invalid data → Some fields may be missing or incorrect (e.g., prices, categories).
Invalid URL → Try opening the feed URL in your browser. If it doesn’t display an XML file, check the app settings.
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your Wix store:
📷 Step-by-step guide with screenshots: Add the tracking code to Wix. You can also send this link to your developer.
1. Log in to Wix admin
In the left menu, go to Settings → Development & integrations → Custom Code.
In the top right, click Add Custom Code.
2. Add the Tanganica Pixel code
Paste the following code into the first field:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Name the code for clarity (e.g., Tanganica Pixel).
Under Add Code to Pages, select All Pages.
Under Place Code In, select Head.
Save changes with Apply.
❗ After saving, click Run the test at the end of the Add the tracking code step in the setup guide. Your store opens in a new window and you can close it after a few seconds. After you finish the guide, you can also run the test in Settings → Tracking code.
Troubleshooting if Pixel is not detected:
Wix may restrict custom scripts if you don’t have a paid plan → make sure you’re on a paid version.
Check that the code is placed between <head> and </head>.
Confirm you applied it to All Pages.
Verify all changes were saved.
Ensure your store pages are fully functional.