Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. Wix does not generate this feed by default, but you can easily create one using Wix Stores or other available apps. Here’s how to check if you already have one, or how to generate and upload it into our app.
1. Do you already have a product XML feed?
A product XML feed is a file that contains your product details (name, price, stock availability, images, etc.).
Before creating a new feed, check if you already generated one with an app. If you already have a feed, simply copy the URL and paste it into our app — no need to create a new one.
How to check if you already have a feed:
Log in to your Wix admin.
In the left menu, go to Apps → Manage Apps.
Check if you already have an app installed for generating XML feeds.
If yes, open it — most likely, your feed has already been generated and you can copy the feed URL.
👉 If you don’t have any XML feed app installed, follow the steps below to create one.
2. How to create a product XML feed?
Step 1 – Install an app for XML feed generation
Go to the Wix App Market.
In the search bar, type “Google Shopping feed”.
Select a suitable app and click Add.
Step 2 – Generate the feed
Open the app you just installed.
Configure the necessary settings for feed generation.
Make sure the feed format is XML and compatible with Google Shopping.
Once generated, you should get a feed URL in a format like:
https://www.myshop.wixsite.com/google-shopping-feed.xml
3. Uploading the feed URL to the Tanganica app
Copy the URL of your product feed.
Paste it into the designated field in our app.
Confirm.
✅ Done! If the feed is valid and correctly formatted, your products will start syncing into the app.
4. What if you get an error?
Wrong format → Feed must be XML, not CSV or JSON.
Invalid data → Some fields may be missing or incorrect (e.g., prices, categories).
Invalid URL → Try opening the feed URL in your browser. If it doesn’t display an XML file, check the app settings.
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your Wix store:
1. Log in to Wix admin
In the left menu, go to Settings → Development & integrations → Custom Code.
In the top right, click Add Custom Code.
2. Add the Tanganica Pixel code
Paste the following code into the first field:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Name the code for clarity (e.g., Tanganica Pixel).
Under Add Code to Pages, select All Pages.
Under Place Code In, select Head.
Save changes with Apply.
❗ After saving, test in Tanganica to confirm the Pixel is working correctly.
Troubleshooting if Pixel is not detected:
Wix may restrict custom scripts if you don’t have a paid plan → make sure you’re on a paid version.
Check that the code is placed between <head> and </head>.
Confirm you applied it to All Pages.
Verify all changes were saved.
Ensure your store pages are fully functional.
👉 Still having trouble? Contact our support — we'll be happy to help! 🚀