Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. WebAreal automatically generates this feed in your admin panel. Here’s how to find it and upload it to our app.
1. Get the URL of your product XML feed
A product XML feed is a file containing details about your products (name, price, stock availability, images, etc.). On WebAreal, this feed is automatically generated for Google Shopping and is available at a specific URL, for example:
Where to find it:
Log in to your WebAreal admin.
In the left menu, go to E-shop → Export → Export products.
From the list of available portals, select Google Shopping.
Click the Generate button.
Once generated, your feed URL will appear at the bottom of the page in the Generated feeds list section.
2. Upload the feed URL to the Tanganica app
Copy the URL of your feed.
Paste it into the designated field in our app.
Confirm.
✅ Done! If the feed is valid and in the correct format, your products will start syncing into the app.
3. What if you get an error?
❌ Wrong format → Feed must be XML, not CSV or JSON.
❌ Invalid structure → Some fields may be missing or incorrectly formatted (e.g., prices or categories).
❌ Invalid URL → Open the feed URL in your browser to check if it loads an XML file.
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. On WebAreal, the integration is done through Google Tag Manager (GTM).
1. Make sure you have a GTM container
Log in to Google Tag Manager with your Google account.
Check if you already have a container for your e-shop.
If not, create one:
Click Create Account, enter your business/store name, choose country.
In Container settings, add your store URL and select Web as the platform.
Click Create and accept the terms.
You can ignore the installation popup at this step (we’ll integrate it directly via WebAreal).
2. Create a tag for Tanganica Pixel
Open your GTM container.
In the left menu, go to Tags → New.
Name it Tanganica Pixel.
Click Tag Configuration → Custom HTML.
Paste this code:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Under Triggering, select All Pages (Page View).
Click Save.
3. Publish the changes
In the top right of GTM, click Submit.
Name your version (e.g., Add Tanganica Pixel).
Click Publish.
4. Connect GTM to WebAreal
Copy your GTM Container ID (format: GTM-XXXXXXX, shown top right in GTM).
Log in to WebAreal admin.
In the left menu, go to E-shop → Web Analytics → Google Tracking Codes.
Find the Google Tag Manager section and paste your Container ID.
Save the changes.
❗ After saving, test in Tanganica to confirm the Pixel is working correctly.
Troubleshooting if Pixel is not detected:
Make sure all changes were saved and published.
Check for typos or invalid characters in the code.
Verify your store pages are fully functional.
👉 Still having trouble? Contact our support — we'll be happy to help! 🚀