A disapproved product means it does not meet the requirements of the advertising platform (Google, Meta or Microsoft). The good news: the vast majority of disapprovals have a simple cause in the feed data and can be fixed.
What to do
In the Tanganica app, open the Products section and click the red cross next to the disapproved product. The reason and our recommendation will appear.
Fix the data at the source, that is in your e-shop administration or in your feed tool. The change reaches us within 24 hours.
Approval after a fix typically takes 3 to 5 days.
If the reason for the disapproval does not make sense, write to our support. We manage the advertising accounts (Google Merchant Center, Ads), so we will look up the details for you and advise on the specific fix.
The most common reasons for disapproval
An image problem, that is a watermark, promotional text in the image or low resolution. Images are the most common cause of disapproval. It helps to add additional images (
additional_image_link): when the main image has a problem, an additional one is used and the product is not disapproved.A mismatch in price or availability between the feed and the website. The platform continuously checks that the feed matches the product page.
An identifier conflict, that is an incorrect GTIN or a brand filled in together with
identifier_exists=false.Platform rules in sensitive categories, such as food supplements, cosmetics with medical claims or medical devices.
Note the difference: a warning is not a disapproval. Many “required” fields, when missing, only limit performance rather than getting the product disapproved. You see the actual status in the Products section.
Feed quality checklist for 2026
Prevention is the cheapest fix. This is what a healthy feed looks like:
Metric | Target |
GTIN coverage (for branded goods) | 90 %+ |
Brand coverage | 95 %+ |
Descriptions of at least 100 characters | 95 %+ of products |
Products with 2+ images | 80 %+ |
Products without an image or description | 0 |
Availability | Matches reality |
Sale prices in the feed | If your website offers discounts |
Would you like us to check your feed? Write to our support. We will go through it and send you a specific list of what to improve and in what order.