A disapproved product means it does not meet the requirements of the advertising platform (Google, Meta or Microsoft). The good news: the vast majority of disapprovals have a simple cause in the feed data and can be fixed.
What to do
In the Tanganica app, open the Products section and click the red cross next to the disapproved product. The reason and our recommendation will appear.
Fix the data at the source, that is in your e-shop administration or in your feed tool. The change reaches us within 24 hours.
Approval after a fix typically takes 3 to 5 days.
If the reason for the disapproval does not make sense, we will look up the details for you and advise on the specific fix, as we manage the advertising accounts (Google Merchant Center, Ads).
“Business details not verified” message
The message “Business details not verified” or “Verification required to confirm business details” means that Google wants to verify your business details in Merchant Center. We manage Merchant Center for you, so we fill in the details ourselves and you don’t need to provide any documents. If we ever need anything from you, we will contact you.
The most common reasons for disapproval
An image problem, that is a watermark, promotional text in the image or low resolution. Images are the most common cause of disapproval. It helps to add additional images (
additional_image_link): when the main image has a problem, an additional one is used and the product is not disapproved.A mismatch in price or availability between the feed and the website. The platform continuously checks that the feed matches the product page.
An identifier conflict, that is an incorrect GTIN or a brand filled in together with
identifier_exists=false.Platform rules in sensitive categories, such as food supplements, cosmetics with medical claims or medical devices.
A required value is missing (status Invalid), for example a price without an amount, or a missing image or link. In the app, the product details say that a required value is missing and show the feed attribute it relates to. Such a product is not advertised. It is fixed at the feed source, typically in the export or plugin settings of your e-shop.
Shipping or its currency, for example a currency mismatch in the shipping information or a missing shipping cost. For the country you advertise in, Google needs the shipping cost in the same currency as the product price, that is in that country's currency (for example CZK in Czechia, EUR in Slovakia). So keep the prices in your feed in the country's currency and do not change them to another currency because of shipping. If your feed contains shipping (
shipping), check that it is in the same currency as the price. If it does not, we will add the shipping settings in Google Merchant Center for you.
Note the difference: a warning is not a disapproval. Many “required” fields, when missing, only limit performance rather than getting the product disapproved. You see the actual status in the Products section. For example, an empty product description is a warning: the product is advertised, but may perform worse. You add descriptions in your e-shop admin.
Feed quality checklist for 2026
Prevention is the cheapest fix. This is what a healthy feed looks like:
Metric | Target |
GTIN coverage (for branded goods) | 90 %+ |
Brand coverage | 95 %+ |
Descriptions of at least 100 characters | 95 %+ of products |
Products with 2+ images | 80 %+ |
Products without an image or description | 0 |
Availability | Matches reality |
Sale prices in the feed | If your website offers discounts |
Would you like us to check your feed? On request, we will go through it and send you a specific list of what to improve and in what order.