Tanganica is a platform for automating and optimizing advertising campaigns for online stores. It allows you to launch and manage ads across Google, Meta, and Bing — all from one place and without the need to own advertising accounts.
The platform also includes AI tools for creating product images, videos, and ad texts, as well as analytics that provide clear insights into your store's performance.
Getting started — step by step
Setting up Tanganica is straightforward. Here's what the process looks like:
Create your account — register at Tanganica.com for free.
Upload your products — provide an XML feed containing your product data (name, description, price, URL, availability, images).
Install the tracking code — add the Tanganica Pixel to your website so the system can track conversions and optimize your campaigns.
Top up your advertising credit — add credit that will be used to run your ads on Google, Meta, or Bing. The full app opens after your first top-up.
Choose your advertising channels — select where you want to advertise: Google, Meta, Bing, or any combination.
Launch your campaigns — with one click, you send them for approval. Ads usually start showing within 1–3 business days. When the first order comes can't be predicted in advance: for some stores it's right after launch, for others only after several days. It depends on your product range, prices and store traffic, read more in When will I see the first results?
How the pricing works
Tanganica uses a performance-based pricing model. You pay Tanganica a small percentage (contribution) of the revenue generated through Tanganica's campaigns, so only on orders the ads bring. The ads themselves (clicks) are paid from your advertising credit, even when a click doesn't lead to an order.
In addition, you can subscribe to Tanganica Premium to unlock advanced features like extended analytics, diagnostics, AI email marketing, AI support, and more.
For small online stores
Tanganica is ideal for smaller stores that want to advertise without hiring an agency or marketing specialist:
The system handles campaign creation and optimization for you
No high fees or complex contracts
Automatic acquisition of new customers
Quick start — campaign setup takes just a few minutes
For large online stores
For larger e-commerce businesses, Tanganica offers opportunities for growth and expansion:
Incremental revenue — gain additional sales beyond your existing campaigns
Easy market expansion — test new countries and audiences without complex setup
AI-powered optimization — improved targeting and higher return on investment
Available in 21 European countries
You can run ads through Tanganica in: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.