Tanganica is designed for online stores — websites that sell physical products with a shopping cart and checkout process, so customers can make purchases directly.
You need your own online store with a shopping cart and checkout, where you add the Tanganica Pixel tracking code. We use it to measure add-to-cart actions and purchases, and we optimize your ads based on them.
Ideal for
Fashion and clothing stores
Electronics and accessories
Home, garden, and furniture
Health and beauty
Sports and outdoor equipment
Food and beverages (packaged goods)
Pet supplies
Toys and hobbies
And any other online store selling physical products
Works with any size
Whether you have dozens or tens of thousands of products, Tanganica adapts to your catalog size. The platform is used by both small local shops and large international e-commerce stores.
Supported e-commerce platforms
Tanganica works with all major e-commerce platforms, including:
Shoptet, Shopify, WooCommerce, PrestaShop, OpenCart
Wix, Webnode, Squarespace, AdobeCommerce (Magento)
Upgates, WebAreal, Eshop-rychle, ByznysWeb, FastCentrik
Shoprenter, Unas, ExitShop
Any platform that supports a Google Shopping XML feed
Don't have an online store yet?
Tanganica promotes products from an online store that is already up and running. Setting up the store itself is on your side, and e-commerce platforms such as the ones listed above are there for that. Once your store is selling (with a cart, checkout, and a product feed), you can register and launch your ads.
Available in 21 European countries
You can advertise through Tanganica in: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
Not suitable for
Tanganica is not designed for promoting services or businesses that don't sell products through their own online store. Examples of unsupported use cases:
Restaurants, cafes, and food delivery (without an e-shop)
Hotels and accommodation services
Photography, design, or consulting services
Hair salons, beauty studios, fitness centers
Real estate agencies
Information and content websites that don't sell products (blogs, news sites, comparison sites)
Selling only through a marketplace (Etsy, Amazon, Vinted, and similar) without your own online store. You can't add the tracking code we use to optimize your ads to a marketplace.
Direct-selling and MLM sellers and consultants (for example Farmasi, Oriflame, Avon, LR, or Forever Living) who sell through a personal page on the brand's website. That page belongs to the manufacturer, so you can't add the tracking code to it.
Platforms for selling digital products (for example Selar or Gumroad), which are not your own online store
Digital products such as e-books and downloadable PDFs, online courses or digital subscriptions are mostly not allowed by ad platforms in feed-based campaigns. Google prohibits them in Shopping ads (Google Merchant Center policy) and Meta doesn't allow downloadable content or digital subscriptions in its catalog (Meta Commerce Policies). An online store that sells only digital products therefore can't run campaigns with us. If you also sell physical goods, the campaigns will run for those, and the ad platforms will reject the digital items.