You can exclude specific products or whole categories from your ads, for example when they are out of stock, have a low margin or are seasonal. You set exclusions yourself in the Products section, separately for each advertising channel.
How to exclude products
In the left menu, open Products and go to the Product removal from advertising tab.
Find the product by searching by name or category.
In the channel column (Advertised on Google, Advertised on Meta, Advertised on Microsoft or Advertised on ChatGPT Ads), select Do not advertise.
To exclude several products at once, select them and in the Options menu choose Do not advertise anywhere, or just one channel, for example Do not advertise selected on Google.
The change is saved automatically.
How to exclude a whole category
On the Category removal from advertising tab, select Do not advertise for the category in the channel column. Categories come from the google_product_category field in your feed, so we recommend filling it in for all products.
The exclusion applies to the products that are in the category when you exclude it. Products you add to the category later will be advertised. After adding new products, exclude them on the Product removal from advertising tab: search for them by category, select them and in the Options menu choose Do not advertise anywhere. If the category name in your feed changes, a new category is created and it is advertised.
How to add a product or category back
On the same tab, select Advertise in the channel column. To add several products back at once, select them and choose Advertise everywhere in the Options menu.
When the change takes effect
Products are updated once a day, and only if you have topped up credit and at least one campaign enabled. The change shows in your ads after the next update.
How to find excluded products
On the Product status tab, excluded products have the status Not Advertised.