Set up your product feed (XML)
To advertise your products, we need your product XML feed in Google Shopping format. WooCommerce does not generate XML feeds by default, but you can easily create one using available plugins.
1. Do you already have a product XML feed?
A product XML feed contains all your product information (name, price, stock availability, images, etc.).
Before creating a new one, check if you’ve already used a plugin to generate it.
How to check?
Log in to your WordPress admin.
In the left menu, go to Plugins and review your installed plugins.
If you see a plugin for XML feed generation, open it — most likely, the feed is already generated. Copy the feed URL and paste it into our app.
👉 If you don’t have any plugin for XML feeds, follow the next steps to create one.
2. How to create a product XML feed?
Step 1 – Install the Product Feed PRO plugin
Log in to your WordPress admin.
In the left menu, open Plugins → Add New.
In the search box, type Product Feed PRO for WooCommerce.
Click Install and then Activate. After activation, Product Feed Pro appears in the left menu.
Step 2 – Create a Google Shopping feed
In the left menu, open Product Feed Pro → Create Feed.
Fill in the required fields. In Channel, select Google Shopping, and in File Format, choose XML.
In Refresh Interval, set how often the feed should refresh. We recommend daily.
Go through the remaining settings with Save & Continue to the end. Generate the feed on the last screen.
Step 3 – Copy the feed URL
In the left menu, open Product Feed Pro → Manage Feeds and click the copy URL icon next to your feed.
The URL looks like this, for example:
https://www.myshop.com/wp-content/uploads/woo-product-feed-pro/xml/7tyiyuk0mfdgi2vsdm4b4p3gz.xml
3. Uploading the feed URL to the Tanganica app
Copy your feed URL.
Paste it in the setup guide in the Upload your products step (after you finish the guide, in Settings).
Click Continue.
✅ Done! Your products will start syncing if the feed is correct.
4. What if you get an error?
The feed is not in the correct format (must be XML, not CSV or JSON).
Some fields are missing or incorrect (e.g., wrong prices or missing categories).
The feed URL is invalid — try opening it in your browser.
Activate the Tanganica Pixel
The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your WooCommerce store:
📷 Step-by-step guide with screenshots: Add the tracking code to WooCommerce. You can also send this link to your developer.
1. Install the plugin for adding code
You can easily add the Tanganica Pixel using the Insert Headers and Footers by WPCode plugin.
Log in to your WordPress admin.
In the left menu, go to Plugins → Add New.
Search for Insert Headers and Footers by WPCode.
Click Install, then Activate.
2. Add the Tanganica Pixel code
In the left menu, go to Code Snippets → Header & Footer.
Find the Header section.
Paste the following code into the field:
<!-- Tanganica pixel -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];
w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;
f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>
<!-- End Tanganica pixel -->
Save changes.
❗ After saving, click Run the test at the end of the Add the tracking code step in the setup guide. Your store opens in a new window and you can close it after a few seconds. After you finish the guide, you can also run the test in Settings → Tracking code.
Troubleshooting if Pixel is not detected:
Make sure the code is placed in the Header section.
Check that all changes were saved.
Verify your store pages are fully functional.