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Connecting with WooCommerce

Here you'll find guides on how to get your product feed and how to set up the tracking pixel. The feed uploads your products to Tanganica, and the pixel then tracks your ad performance and unlocks advanced features.

Set up your product feed (XML)

To advertise your products, we need your product XML feed in Google Shopping format. WooCommerce does not generate XML feeds by default, but you can easily create one using available plugins.


​1. Do you already have a product XML feed?

A product XML feed contains all your product information (name, price, stock availability, images, etc.).

Before creating a new one, check if you’ve already used a plugin to generate it.

How to check?

  1. Log in to your WordPress admin.

  2. In the left menu, go to Plugins and review your installed plugins.

  3. If you see a plugin for XML feed generation, open it — most likely, the feed is already generated. Copy the feed URL and paste it into our app.

👉 If you don’t have any plugin for XML feeds, follow the next steps to create one.


​2. How to create a product XML feed?

Step 1 – Install a plugin

  1. In the left menu, go to Plugins → Add New.

  2. Search for “WooCommerce product feed”.

  3. Choose a trusted plugin, for example:

    • Product Feed PRO for WooCommerce

    • CTX Feed – WooCommerce Product Feed Manager

    • Google Product Feed

  4. Click Install, then Activate.

Step 2 – Generate the feed

  1. In the left menu, find the newly installed plugin.

  2. Configure the required settings to generate your feed.

  3. Make sure the feed format is XML and suitable for Google Shopping.

  4. Once generated, you’ll get a feed URL, e.g.:
    ​https://www.myshop.com/wp-content/uploads/product-feed.xml

3. Uploading the feed URL to the Tanganica app

  1. Copy your feed URL.

  2. Paste it into the designated field in our app.

  3. Confirm.

✅ Done! Your products will start syncing if the feed is correct.


​4. What if you get an error?

  • The feed is not in the correct format (must be XML, not CSV or JSON).

  • Some fields are missing or incorrect (e.g., wrong prices or missing categories).

  • The feed URL is invalid — try opening it in your browser.

Activate the Tanganica Pixel

The Tanganica Pixel lets you track ad performance, get detailed statistics, and unlock advanced features. Here’s how to install it on your WooCommerce store:

1. Install the plugin for adding code

You can easily add the Tanganica Pixel using the Insert Headers and Footers by WPCode plugin.

  • Log in to your WordPress admin.

  • In the left menu, go to Plugins → Add New.

  • Search for Insert Headers and Footers by WPCode.

  • Click Install, then Activate.

2. Add the Tanganica Pixel code

  • In the left menu, go to Code Snippets → Header & Footer.

  • Find the Header section.

  • Paste the following code into the field:

<!-- Tanganica pixel -->

<script>(function(w,d,s,l,i){w[l]=w[l]||[];

w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});

var f=d.getElementsByTagName(s)[0],j=d.createElement(s),

dl=l!='dataLayer'?'&l='+l:'';j.async=true;

j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;

f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-TRS5RSN');</script>

<!-- End Tanganica pixel -->

  • Save changes.

❗ After saving, test in Tanganica to confirm the Pixel is working correctly.

Troubleshooting if Pixel is not detected:

  • Make sure the code is placed in the Header section.

  • Check that all changes were saved.

  • Verify your store pages are fully functional.

👉 Still having trouble? Contact our support — we'll be happy to help! 🚀

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