Campaigns in Tanganica work in a way that you don’t need to have your own ad accounts. All ads you launch in Tanganica run through our advertising accounts to ensure maximum performance without human intervention.
Your ads always appear under your store's name, even though they run through our advertising accounts:
Google: product ads in Google Shopping show your store's name plus a small label with the name Tanganica. It only shows that the ad runs through us as a Google CSS Partner. A click takes the shopper straight to your store.
Bing: only your store's name.
Meta (Facebook and Instagram): your store's name.
However, if you already have your own ad accounts and active campaigns, that’s absolutely fine. You can run campaigns in Tanganica alongside your own campaigns.
The entire system is designed to minimize audience overlap between campaigns. The main goal is to increase your revenue and bring incremental sales (additional revenue) that your own campaigns might not capture. Tanganica.com leverages a vast amount of campaign data to deliver the best possible results for you. This way, you can easily expand your marketing mix and reach. Through Tanganica, your ads can appear on more search queries than with your own campaigns.
Tanganica.com is also a Google CSS Partner, which means we provide you with up to a 20% discount on Google Shopping ads.
Why Tanganica instead of your own Google Ads
Everything done for you: the system creates and continuously optimises your campaigns, and AI prepares ad texts and images. You don't need a PPC specialist or an agency.
We manage the ad accounts: Google Ads and Merchant Center, including product approvals and account verification.
Data from thousands of e-shops: we work with a large amount of data from many e-commerce verticals, which helps us keep scaling and optimising campaigns.
You pay for results: you only pay a fee on orders the ads bring, see Pricing.
Several channels in one place: Google, Meta and Bing from one credit balance and with one order tracking.
Up to 20% discount on Google Shopping because we are a Google CSS Partner.
See how it works in practice in the case studies of e-shops that advertise with Tanganica.
Your own campaigns alongside Tanganica
Campaigns in Tanganica can run alongside your own. For smaller e-shops, however, we recommend running Google ads in only one system, Tanganica. Gradually reduce and switch off your own Google Ads campaigns and keep your Tanganica campaigns running. Here is why:
Faster learning: the algorithm learns from orders. When orders are split between your campaigns and Tanganica campaigns, both learn more slowly. Google itself recommends consolidating campaigns so that conversion data is pooled, see the Google Ads Help and Learning phase.
Accurate COS: when you run both, part of your Google budget is spent outside Tanganica, so the numbers in the app don't show the full picture and your overall COS is distorted.
You won't lose customers: Tanganica campaigns also cover searches for your brand and your whole product range.
For larger e-shops with a high number of orders, running both can make sense, for example when they advertise in Google Shopping through several CSS partners at once (multi-CSS). In that case, agree with our team on how to set up the campaigns.