Tanganica Pixel is Tanganica's tracking code. Once added to your website, it:
tracks visits, orders and customer behaviour,
lets us evaluate campaign results accurately,
helps improve ad targeting and increase conversions.
Thanks to this data, Tanganica can optimise your campaigns automatically and deliver better results at lower cost.
Where to find the tracking code
During registration, you copy the code in the setup guide, in the Add the tracking code step, with the Copy the code button. After you finish the guide (after your first credit top-up), the code is also available in Settings → Tracking code.
How to add the code to your website
Insert the code into the header of your website before the closing </head> tag, so that it is on every page of your online store.
Most e-commerce platforms have a place in the administration for custom code in the page header.
If you use Google Tag Manager, you can add the code through it, see Google Tag Manager.
Using Shopify? For a store connected through the Tanganica app, you don't add any code: you turn on tracking in Shopify by clicking Save. With manual setup, you add the code as a custom pixel. See Connecting Your Shopify Store.
You'll find the steps for your specific platform (Shoptet, WooCommerce, Upgates, PrestaShop and others) in the Connect your store section.
Already have other tracking codes or your own Google Tag Manager?
Don't remove or change anything. Tanganica Pixel is added alongside your existing codes (for example Google Analytics, Meta Pixel, your own Google Tag Manager container or third-party tracking tools), and they all work at the same time. Tanganica Pixel loads our own Google Tag Manager container, so never replace the ID GTM-TRS5RSN in its code with your own container ID. Tracking would stop working.
Don't know which platform your store runs on?
Ask whoever built or manages your online store. They can tell you where to add the code or add it for you. Just send them the code from the app.
Who adds the tracking code
You add the tracking code to your online store yourself. If you don't have access or aren't sure how, your store administrator, your IT provider or your e-commerce platform's support can help. We can't add it for you. If you get stuck on a specific step, tell us exactly where and we'll advise you.
How to check that the tracking code works
In the setup guide, click Run the test at the end of the Add the tracking code step. Your store opens in a new window where the check runs, and you can close it after a few seconds. If you have already finished the guide, go to Settings → Tracking code and click Test Pixel.
Click Continue to online store. Your store opens in a new window and the check runs.
After a few seconds, close the window. If everything is fine, the app shows "Tracking code is set".
If the app says the code was not found, check that it is in the header of your website on every page and that you have saved or published the changes on your website.
Test order
In addition to the automatic test, we also check tracking with a test order. Before your campaigns start, we place it in your store ourselves if your store offers cash on delivery. The order is clearly marked as a test, so you will recognise it. Never ship it.
If your store only accepts card payments, we cannot place the test order. In that case we will ask you to place one, and then we check that the order shows up in tracking.