In Diagnostics → Products conversion rates you can see, for each product from your feed, how many people viewed its page, how many orders it was in and the resulting conversion rate.
Columns: product ID, product name, number of views (unique visitors of the product page), number of orders and conversion rate.
Calculation: orders ÷ visits of the product page. Ad impressions are not counted, and an order with several units of the same product counts once.
Period: the default is the last 30 days, and you can change it. Above the table you can see the number of products without an order.
The data comes from the tracking code on your online store and the products from your feed. Without a working tracking code you will only see sample data. The feature is part of the Tanganica Premium subscription. Table export is not available yet.
For quick redirection to the function, click on this link: https://app.tanganica.com/app/diagnostics/product-conversion-rate.